BLOGS

Automated Social Media Tools Can Lead to Wrong Decisions Due To Inaccurate Sentiment Readings

Automated Social Media Tools Can Lead to Wrong Decisions Due To Inaccurate Sentiment Readings

Petaling Jaya – More often than not, we rely on automated tools (i.e softwares) to monitor social media. There are more than 250 companies globally that offer social media monitoring tools which automate our daily tasks. As the internet and social media users continue to grow exponentially, measuring a brand Read More

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Measuring Consumer Behaviour – A New Frontier In Social Analytics

Measuring Consumer Behaviour – A New Frontier In Social Analytics

Measuring consumer behaviour through social analytics is gaining popularity amongst marketers and social media analysts in the recent years.

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Social Media Sentiment and the Stock Market

Social Media Sentiment and the Stock Market

This is not an assertion or a hypothesis. There have been research studies around the world, including a recent one by Indiana University Bloomington using Twitter data to predict the stock market. Behavioural finance researchers can now apply computational methods to large-scale social media data to better understand and predict Read More

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Are We Trapped in Our Own Social Media Bubbles?

Are We Trapped in Our Own Social Media Bubbles?

In 2013, I spoke about the theory of "social media bubbles". This concept was unheard of three to five years ago. However, the internet and social media such as Google, Facebook and Twitter have evolved and are now powered by sophisticated machine learning algorithms that work endlessly to predict user Read More

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Data-Driven Campaign Is The Future

Data-Driven Campaign Is The Future

In the last decade or so, most of the decisions by communication strategists, agencies and PR practitioners are based on “folk theories”. It means theories that have been developed, tested and refined over time by practitioners about what works and what doesn't, without much empirical evidence to validate the effectiveness Read More

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