In this article, I will share a bit more how we have adopted social data with other data sources to predict an election outcome in a small constituency in Malaysia with 97% accuracy.
Before we answer that, let us share some facts on the internet and mobile landscape in Malaysia. We are a proud nation of 120% mobile users with more than 17 million smart phone users.
Sarawak Election 2016 gave the opportunity for 1.1 million Malaysian voters to choose their favourite political party. With a population of around 2.63 million people, the voters are sporadically spread through mountainous land area of 126,000 square kilometres. This makes Sarawak land size marginally larger than Ohio in the United States, which has 11.46 million people.