Automated Social Media Tools Can Lead to Wrong Decisions Due To Inaccurate Sentiment Readings

Petaling Jaya – More often than not, we rely on automated tools (i.e softwares) to monitor social media. There are more than 250 companies globally that offer social media monitoring tools which automate our daily tasks. As the internet and social media users continue to grow exponentially, measuring a brand or consumer sentiment becomes an[…]