Measuring Consumer Behaviour – A New Frontier In Social Analytics
Measuring consumer behaviour through social analytics is gaining popularity amongst marketers and social media analysts in the recent years.
Measuring consumer behaviour through social analytics is gaining popularity amongst marketers and social media analysts in the recent years.
This is not an assertion or a hypothesis. There have been research studies around the world, including a recent one by Indiana University Bloomington using Twitter data to predict the stock market. Behavioural finance researchers can now apply computational methods to large-scale social media data to better understand and predict markets.
Measuring consumer behaviour through social analytics is gaining popularity amongst marketers and social media analysts in the recent years.
This is not an assertion or a hypothesis. There have been research studies around the world, including a recent one by Indiana University Bloomington using Twitter data to predict the stock market. Behavioural finance researchers can now apply computational methods to large-scale social media data to better understand and predict markets.